Sunday, December 11, 2011
Vintage 1961 Chevrolet Car Dealership Christmas Poster
Here's another of the items I picked up at Hershey back in October. It was in among a big bunch of old Chevrolet dealership advertising posters that someone had preserved for 50 years. It's big - but luckily I found a poster frame that would fit it. So while the finishing work in the basement is sucking up a lot of my free time, this is the one Christmas decoration we have up in the house.
I love the starburst ornaments, and the whole illustration just looks great. And isn't that headline cool? "So acceptable" is a phrase you would never see in an ad today, when absolutely everything is incredible, stupendous, amazing, or awesome.
Who do you think this ad was aimed at? In the early sixties, car dealerships almost exclusively targeted men as buyers. Do you think many men gave their sweethearts ice scrapers or mudflaps as gifts? Really?